marketing

Confidence Over Perfection

Confidence Over Perfection

Confidence Over Perfection: The New Mantra for Women in Business In the fast-moving world of business, the quest for perfection often holds many women back. We wait until we feel 100% ready, fully qualified, or certain we’ll succeed before we speak up, apply for a promotion, or launch that business idea. But here’s the truth:...

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Culture vs. Strategy – Which Wins in the Long Run?

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Culture vs. Strategy – Which Wins in the Long Run? + By Ruchita Shah, Managing Director at Makshi Infotech Pvt. Ltd. The famous quote by management guru Peter Drucker still echoes in boardrooms: “Culture eats strategy for breakfast.” But is that still true in 2025, when markets shift overnight and strategy must adapt faster than...

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Top BPO Trends That Will Shape the Future of Customer Support

Top BPO Trends That Will Shape the Future of Customer Support The Business Process Outsourcing (BPO) industry is evolving rapidly-and with customer expectations changing faster than ever, it’s time to take a closer look at what’s shaping the future of customer support. Here are the top trends businesses should keep an eye on: 🔹 1....

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3 ways remote team might get cabin fever quickly

Blue Monday, which falls on 18 January in 2016, is allegedly the most depressing day of the year. Understandably, tightened purse strings following the festive splurge, time passed since Christmas and failed new year resolutions is not a combination for happiness – but why is the third Monday in January apparently the worst day of...

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