Is Your BPO a Cost Center? Here’s How to Turn It Into a Growth Engine. For decades, the primary goal of Business Process Outsourcing (BPO) has been simple: reduce costs. But what if we told you that this perspective is limiting your company’s potential? At Makshi Infotech, we believe a modern BPO partnership shouldn’t just...
When evaluating a BPO partner, the focus is often on price per call, service level agreements (SLAs), and technology. But there’s a critical, often overlooked metric that can make or break your outsourcing success: agent attrition. High turnover isn’t just the BPO’s problem, it’s a direct threat to your brand reputation, customer satisfaction, and ultimately, your...
You outsourced customer service to save money and increase efficiency. But instead of praise, you’re seeing a slow trickle of negative reviews. Sales teams are complaining about leads feeling “unheard.” Something is off, but the reports from your BPO partner still look green. This isn’t just a minor hiccup; it’s a silent profit killer. Poor...
In today’s competitive market, customer experience (CX) is critical for startup success. For Indian startups aiming to grow rapidly, omnichannel BPO strategies offer a cost-effective way to deliver consistent, multi-platform support—without building large internal teams. What Is Omnichannel BPO? Omnichannel BPO means outsourcing customer support across platforms like phone, email, WhatsApp, and social media, with...
By Ruchita Shah, Managing Director at Makshi infotech Pvt. Ltd. Customer Experience Is the New Marketing Think about the last time you raved about a brand to your friends. Was it a clever ad that impressed you — or how effortlessly they solved your problem? Chances are, it was the experience that stayed with you....