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Is Your BPO Damaging Your Brand? | Makshi Infotech Pvt. Ltd.

You outsourced customer service to save money and increase efficiency. But instead of praise, you’re seeing a slow trickle of negative reviews. Sales teams are complaining about leads feeling “unheard.” Something is off, but the reports from your BPO partner still look green. This isn’t just a minor hiccup; it’s a silent profit killer. Poor...

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Omnichannel CX for Startups

In today’s competitive market, customer experience (CX) is critical for startup success. For Indian startups aiming to grow rapidly, omnichannel BPO strategies offer a cost-effective way to deliver consistent, multi-platform support—without building large internal teams. What Is Omnichannel BPO? Omnichannel BPO means outsourcing customer support across platforms like phone, email, WhatsApp, and social media, with...

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5 Common Mistakes When Outsourcing Customer Support

mistakes

Outsourcing customer support can be a smart move—saving costs, increasing efficiency, and offering 24/7 availability. But if done poorly, it can lead to frustrated customers and a damaged brand image. Here are the top 5 mistakes businesses often make while outsourcing support, and how you can avoid them: ❌ 1. Choosing the Cheapest Vendor The...

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