In the early 2000s, Business Process Outsourcing (BPO) was primarily seen as a cost-cutting solution, a way for companies to delegate repetitive, back-office tasks like data entry or payroll processing. But in today’s digital-first economy, that perception has changed dramatically. BPOs are no longer just service providers, they are strategic business partners, helping organizations innovate,...
What to Look for in a BPO Contract Before Signing? As a BPO services provider working with enterprises, startups, and HNIs, I often see businesses drawn to outsourcing for efficiency and cost savings. But the real strategic advantage lies in how the contract is structured. A strong BPO agreement safeguards your interests, drives performance, and...
As customer expectations evolve in a fast-paced digital world, businesses are rethinking how they offer support. The big question remains: Voice support or chat support – what’s better in 2025? The answer? It’s not one-size-fits-all. It’s about context, customer behaviour, and the right balance. Voice Support: Personal, Fast, Human Voice support isn’t going anywhere....
In today’s hyper-competitive financial landscape, Insurance companies and NBFCs (Non-Banking Financial Companies) are under constant pressure to improve customer engagement, drive renewals, and increase operational efficiency – all while staying compliant and cost-effective. This is where BPOs like Makshi Infotech step in – offering smart, scalable, and fully compliant solutions that empower the sector to...