Outsourcing your business processes is a major decision. The right BPO partner can help you scale faster, reduce costs, and improve service quality. But the wrong one? That can cost you time, money, and reputation. Here’s how to choose a BPO partner that aligns with your goals and values. 1. Define Your Goals First Before...
India’s economic story is no longer written only in Mumbai, Bengaluru, or Delhi. Tier‑2 and Tier‑3 cities-think Surat, Indore, Coimbatore, and Guwahati-are now vibrant hubs of talent, customers, and growth. But entering these markets isn’t plug‑and‑play. From language nuances to distribution gaps, expansion brings new hurdles. That’s where a Business Process Outsourcing (BPO) partner becomes...
Outsourcing customer support can be a smart move—saving costs, increasing efficiency, and offering 24/7 availability. But if done poorly, it can lead to frustrated customers and a damaged brand image. Here are the top 5 mistakes businesses often make while outsourcing support, and how you can avoid them: ❌ 1. Choosing the Cheapest Vendor The...
What Is a Startup? Debunking the Myths and Redefining Growth in India’s New-Age Economy In today’s fast-moving digital world, the word “startup” is everywhere. But what does it really mean? Is it just a tech company?Does it always lose money?Is massive scale the only sign of success? Let’s clear the confusion—and rethink what a startup...
Quality Monitoring: Keys to Consistent Service Excellence In today’s fast-paced business environment, maintaining consistent service excellence is not a luxury — it’s a necessity. For companies relying on customer support, sales, or back-office operations, Quality Monitoring (QM) plays a critical role in delivering reliable and high-performing services. But quality isn’t just about ticking checkboxes. It’s...
Beyond Metrics: How Leadership Can Build Meaningful Client Relationships in B2B Support Services In the B2B support services industry, metrics matter—response times, SLAs, CSAT, and more. But beyond the dashboards and reports lies something far more powerful: meaningful client relationships. Today, as businesses increasingly outsource support services, they’re not just looking for cost savings. They’re...
In today’s fast-paced business environment, Continuous Process Improvement (CPI) is no longer optional—it’s essential for long-term success. Forward-thinking business leaders are now embedding process excellence into the very DNA of their organizations. But what does it really take to build a culture of continuous improvement? What is Continuous Process Improvement (CPI)? Continuous Process Improvement refers...
Outsourcing vs. In-House: What Smart Business Leaders Are Choosing in 2025Not long ago, outsourcing was seen as a cost-cutting tactic. Something businesses did to “get the job done” for less. But in 2025, that mindset is outdated.Today’s business leaders are looking beyond price tags – and toward partnerships that drive value. The real question isn’t...
By Ruchita Shah, Managing Director at Makshi infotech Pvt. Ltd. Customer Experience Is the New Marketing Think about the last time you raved about a brand to your friends. Was it a clever ad that impressed you — or how effortlessly they solved your problem? Chances are, it was the experience that stayed with you....
Confidence Over Perfection: The New Mantra for Women in Business In the fast-moving world of business, the quest for perfection often holds many women back. We wait until we feel 100% ready, fully qualified, or certain we’ll succeed before we speak up, apply for a promotion, or launch that business idea. But here’s the truth:...