The BPO industry thrives on scale, speed, and service—yet too often, the voices behind the headsets remain unheard. Especially when those voices belong to women. While women dominate frontline roles in customer support, their representation dwindles in leadership. The issue isn’t a lack of talent—it’s a lack of visibility, opportunity, and systemic change. The Reality: Overlooked Potential Women excel...
In a world where customers expect instant answers and personalised engagement, how your business communicates can make or break trust. Whether it’s answering a query or following up on a lead – timing, tone, and consistency matter. That’s where BPO call support services like Makshi Infotech step in. But let’s start with this: What happens...
In today’s fast-moving, donor-driven world, non-profits face a major operational challenge – how to expand fundraising efforts and build meaningful donor relationships with lean internal teams and limited resources. While passion fuels purpose, execution needs process. That’s where Business Process Outsourcing (BPO) enters as a game-changing support partner. Common Challenges in Fundraising How BPOs Fill...
In real estate, the sale is only the halfway point. Buyers still need updates on construction, help with endless paperwork, and reassurance when timelines slip. Unfortunately, many developers go silent once the cheque clears—leaving customers anxious and brand loyalty at risk. That gap is precisely where modern Business Process Outsourcing (BPO) partners add game-changing value....
The BPO industry is entering a new talent era. As automation reshapes repetitive workflows, people remain at the center of customer experience-only the required skills are evolving. Here are the hiring trends every support-service leader should watch in 2025. 1. Hybrid Skill Sets Are the New Baseline Recruiters no longer screen only for voice-process experience....
Outsourcing customer support can be a smart move—saving costs, increasing efficiency, and offering 24/7 availability. But if done poorly, it can lead to frustrated customers and a damaged brand image. Here are the top 5 mistakes businesses often make while outsourcing support, and how you can avoid them: ❌ 1. Choosing the Cheapest Vendor The...
In a world that’s evolving faster than ever, the question isn’t whether your business will change – it’s how fast and how well you’ll adapt. From AI-powered decision-making to purpose-driven leadership, the next 5–7 years will reshape how companies work, grow, and lead. If you’re a business owner, CXO, or growth leader, here are the...
What Is a Startup? Debunking the Myths and Redefining Growth in India’s New-Age Economy In today’s fast-moving digital world, the word “startup” is everywhere. But what does it really mean? Is it just a tech company?Does it always lose money?Is massive scale the only sign of success? Let’s clear the confusion—and rethink what a startup...
Women Empowerment in Business: Leading the Future, Today In 2025, women empowerment in business is not just a movement-it’s a global shift in leadership, innovation, and impact. Across industries, women are not only breaking glass ceilings—they’re redesigning the rooms entirely. From startups to boardrooms, women are increasingly leading with empathy, resilience, and strategic brilliance, changing...
Beyond Metrics: How Leadership Can Build Meaningful Client Relationships in B2B Support Services In the B2B support services industry, metrics matter—response times, SLAs, CSAT, and more. But beyond the dashboards and reports lies something far more powerful: meaningful client relationships. Today, as businesses increasingly outsource support services, they’re not just looking for cost savings. They’re...