BPM

Startups & SMEs Embrace Outsourced Sales in 2025

SMEs

In today’s fast-moving digital economy, startups and SMEs are under pressure to scale quickly, drive revenue, and stay lean. In 2025, many are discovering that outsourcing sales teams is not just a cost-cutting strategy — it’s a smart business move. 1. Instant Access to Skilled Sales Talent Hiring, training, and managing a sales team takes...

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How BPOs Help Businesses Expand in India’s Tier‑2 & Tier-3 Cities

BPO

India’s economic story is no longer written only in Mumbai, Bengaluru, or Delhi. Tier‑2 and Tier‑3 cities-think Surat, Indore, Coimbatore, and Guwahati-are now vibrant hubs of talent, customers, and growth. But entering these markets isn’t plug‑and‑play. From language nuances to distribution gaps, expansion brings new hurdles. That’s where a Business Process Outsourcing (BPO) partner becomes...

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Voice Support vs Chat Support – What’s Better in 2025?

Voice vs chat support

As customer expectations evolve in a fast-paced digital world, businesses are rethinking how they offer support. The big question remains: Voice support or chat support – what’s better in 2025? The answer? It’s not one-size-fits-all. It’s about context, customer behaviour, and the right balance.   Voice Support: Personal, Fast, Human Voice support isn’t going anywhere....

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Why Working With a BPO Is More Cost-Effective Than You Think

Why Working With a BPO Is More Cost-Effective Than You Think

When businesses think about outsourcing, especially to a BPO (Business Process Outsourcing) provider, one common thought pops up: “Is it just a cost-cutting trick or a smart investment?” Let’s clear the air – BPO is no longer just about saving money, it’s about building an agile, scalable, and efficient business model that grows with you....

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Why Healthcare Brands Outsource Frontline Support to BPOs

healthcare

In today’s fast-paced healthcare environment, patient expectations are higher than ever – they want answers quickly, services on time, and a seamless experience from the first call to the final consultation. But with rising workloads, limited staff, and growing administrative complexity, healthcare providers are increasingly turning to a solution outside their core operations: Business Process...

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Why Insurance & NBFCs Trust BPOs to Scale Smarter in 2025

Insurance and NBFCS

In today’s hyper-competitive financial landscape, Insurance companies and NBFCs (Non-Banking Financial Companies) are under constant pressure to improve customer engagement, drive renewals, and increase operational efficiency – all while staying compliant and cost-effective. This is where BPOs like Makshi Infotech step in – offering smart, scalable, and fully compliant solutions that empower the sector to...

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Women in BPO Support: Breaking Bias & Driving Change

Women in BPO

The BPO industry thrives on scale, speed, and service—yet too often, the voices behind the headsets remain unheard. Especially when those voices belong to women. While women dominate frontline roles in customer support, their representation dwindles in leadership. The issue isn’t a lack of talent—it’s a lack of visibility, opportunity, and systemic change. The Reality: Overlooked Potential Women excel...

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How BPO Call Support Empowers Business Operations

BPO Call Support

In a world where customers expect instant answers and personalised engagement, how your business communicates can make or break trust. Whether it’s answering a query or following up on a lead – timing, tone, and consistency matter. That’s where BPO call support services like Makshi Infotech step in. But let’s start with this: What happens...

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BPO Services for Nonprofits: Scaling Donor Engagement

Non-profits

In today’s fast-moving, donor-driven world, non-profits face a major operational challenge – how to expand fundraising efforts and build meaningful donor relationships with lean internal teams and limited resources. While passion fuels purpose, execution needs process. That’s where Business Process Outsourcing (BPO) enters as a game-changing support partner. Common Challenges in Fundraising  How BPOs Fill...

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How BPOs Are Revolutionizing Post-Sale CX in Real Estate

Real estate

In real estate, the sale is only the halfway point. Buyers still need updates on construction, help with endless paperwork, and reassurance when timelines slip. Unfortunately, many developers go silent once the cheque clears—leaving customers anxious and brand loyalty at risk. That gap is precisely where modern Business Process Outsourcing (BPO) partners add game-changing value....

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