As customer expectations evolve in a fast-paced digital world, businesses are rethinking how they offer support. The big question remains: Voice support or chat support – what’s better in 2025? The answer? It’s not one-size-fits-all. It’s about context, customer behaviour, and the right balance. Voice Support: Personal, Fast, Human Voice support isn’t going anywhere....
When businesses think about outsourcing, especially to a BPO (Business Process Outsourcing) provider, one common thought pops up: “Is it just a cost-cutting trick or a smart investment?” Let’s clear the air – BPO is no longer just about saving money, it’s about building an agile, scalable, and efficient business model that grows with you....
In today’s fast-paced healthcare environment, patient expectations are higher than ever – they want answers quickly, services on time, and a seamless experience from the first call to the final consultation. But with rising workloads, limited staff, and growing administrative complexity, healthcare providers are increasingly turning to a solution outside their core operations: Business Process...
In today’s hyper-competitive financial landscape, Insurance companies and NBFCs (Non-Banking Financial Companies) are under constant pressure to improve customer engagement, drive renewals, and increase operational efficiency – all while staying compliant and cost-effective. This is where BPOs like Makshi Infotech step in – offering smart, scalable, and fully compliant solutions that empower the sector to...
The BPO industry thrives on scale, speed, and service—yet too often, the voices behind the headsets remain unheard. Especially when those voices belong to women. While women dominate frontline roles in customer support, their representation dwindles in leadership. The issue isn’t a lack of talent—it’s a lack of visibility, opportunity, and systemic change. The Reality: Overlooked Potential Women excel...
In a world where customers expect instant answers and personalised engagement, how your business communicates can make or break trust. Whether it’s answering a query or following up on a lead – timing, tone, and consistency matter. That’s where BPO call support services like Makshi Infotech step in. But let’s start with this: What happens...
In today’s fast-moving, donor-driven world, non-profits face a major operational challenge – how to expand fundraising efforts and build meaningful donor relationships with lean internal teams and limited resources. While passion fuels purpose, execution needs process. That’s where Business Process Outsourcing (BPO) enters as a game-changing support partner. Common Challenges in Fundraising How BPOs Fill...
In real estate, the sale is only the halfway point. Buyers still need updates on construction, help with endless paperwork, and reassurance when timelines slip. Unfortunately, many developers go silent once the cheque clears—leaving customers anxious and brand loyalty at risk. That gap is precisely where modern Business Process Outsourcing (BPO) partners add game-changing value....
The BPO industry is entering a new talent era. As automation reshapes repetitive workflows, people remain at the center of customer experience-only the required skills are evolving. Here are the hiring trends every support-service leader should watch in 2025. 1. Hybrid Skill Sets Are the New Baseline Recruiters no longer screen only for voice-process experience....
Outsourcing customer support can be a smart move—saving costs, increasing efficiency, and offering 24/7 availability. But if done poorly, it can lead to frustrated customers and a damaged brand image. Here are the top 5 mistakes businesses often make while outsourcing support, and how you can avoid them: ❌ 1. Choosing the Cheapest Vendor The...