In a world where customers expect instant answers and personalised engagement, how your business communicates can make or break trust. Whether it’s answering a query or following up on a lead – timing, tone, and consistency matter. That’s where BPO call support services like Makshi Infotech step in.
But let’s start with this:
What happens if you don’t have a professional call support team?
The Cost of Not Outsourcing Call Support
- Missed opportunities: Inbound queries often go unanswered, especially outside working hours.
- Burned-out teams: Sales & support reps juggle too many tasks, leading to delays and poor experiences.
- Inconsistent communication: No structure = lost leads, confused customers, and weakened brand trust.
- High overheads: Building in-house call centres is expensive and hard to scale.
The Makshi Advantage: Inbound + Outbound BPO Call Support
Whether it’s answering product inquiries (inbound) or proactively reaching out to prospects (outbound) – outsourcing gives you a trained, reliable, and scalable team that acts as an extension of your brand.
Key Benefits:
- Trained Agents, Better Conversations
Your customers interact with professionals trained in your industry’s tone and values. - Lead Qualification & Nurturing
Outbound teams don’t just call – they convert. - Cost-Efficient & Scalable
Pay for what you need. Scale up during campaigns, scale down after. - Multilingual & Multi-Channel Support
Voice, chat, WhatsApp, email – your customers, your channels.
🏢 Industries Benefiting from BPO Call Support
Real Estate
Real estate firms receive a high volume of inquiries from portals, social media, and campaigns.
How BPO helps: Timely lead response, qualification, follow-ups, and site visit confirmations.
Makshi’s outbound team ensures no lead goes cold, while inbound support assists buyers with project info, documentation, and updates.
Insurance & NBFCs This sector depends heavily on policy renewals, EMI reminders, and lead generation.
How BPO helps: Our agents handle policy queries, follow-up with potential clients, and reduce drop-offs with proactive outbound campaigns.
We support KYC, retention, and renewals — all while staying compliant and data-secure.
E-Commerce & D2C Brands
From order status to product returns, fast resolution is key.
How BPO helps: Inbound agents handle queries, cancellations, and grievances with empathy and accuracy.
Outbound teams run reactivation calls, feedback collection, and upselling campaigns to boost retention and LTV.
EdTech & Online Services
EdTech companies thrive on onboarding speed and student engagement.
How BPO helps: Our outbound support accelerates enrollments, while inbound teams assist with queries, class support, and payment issues.
This ensures smooth learning journeys and happier learners.
Healthcare & Diagnostics
For hospitals and diagnostic labs, timely communication saves more than time.
How BPO helps: Appointment scheduling, report delivery, feedback collection – all handled professionally.
We support inbound queries for packages and outbound follow-ups post-checkups to improve patient engagement.
Travel & Hospitality
Travel brands face seasonal traffic and multilingual inquiries.
How BPO helps: Our team handles itinerary changes, cancellations, and booking confirmations across multiple channels.
Scalable support during peak seasons ensures a smooth customer experience.
NGOs & Non-Profits
Donor relationships are built through consistent, personalized engagement.
How BPO helps: Our agents manage donation drives, follow-ups, donor queries, and event confirmations.
This frees up NGO teams to focus on impact, not operations.
Final Word
When calls go unanswered, so do opportunities. Inbound and outbound call support isn’t just a process – it’s your brand voice in action.
With Makshi Infotech as your BPO partner, you get more than a service – you get a growth engine.
📩 Let’s talk. Ready to transform your communication strategy? Contact us today.
